Webster Electric

Webster Electric, a Kalamazoo-based electrical company, collaborated with us for a comprehensive brand overhaul. We revamped their entire visual identity, which included the redesign of their logo and website.

Visual Identity Update

Webster sought a complete logo redesign due to the outdated nature of their existing logo. They were in need of a fresh, modern look, and we successfully crafted a new design to help them achieve a more contemporary and updated appearance.

Visual Identity Guide

These guides are designed to be used as a branding reference document for clients. Any visual communication materials produced for Webster Electric would be consistent with the standards contained in this document. This can be very helpful for keeping a consistant look and feel across all platforms.

Website Design

Our team took the time to make sure that Webster Electric’s website is visually pleasing, easy to navigate and fast.
We made sure that each page has a clear call to action and can be found quickly.

Branded Assets

For businesses that operate on the go, physical branded assets present a crucial marketing opportunity. Crafting a sleek design in alignment with the visual identity system is key to establishing brand recognition. 


In the realm of brand identity, business stationery holds significant importance. Maintaining a consistent look and feel across all printed materials, handouts, and business cards is instrumental in strengthening brand recognition.


Photography plays a crucial role in shaping a brand’s identity. In collaboration with Webster Electric, we curated images that capture the essence of their brand and showcase the excellence of their work. These visuals can be effectively utilized across various platforms such as social media and marketing materials.


The Shamus Design team did a phenomenal job with the rebranding of Webster Electric!
From logo, website, apparel and branded photography…. Shamus Design did it all. Couldn’t be any happier!

Kaj Carlson, Webster Electric Owner & President