NoMi sparkling water

NoMI was a local sparkling water business that marketed a Michigan Cherry-flavored sparkling water. As a venture initiating from the ground up, it required a comprehensive visual identity, a website, marketing collateral, and more.

Visual Identity

NoMI Sparkling Water (stands for Northern Michigan) was in need of a complete logo and visual identity to launch the brand. We collaborated closely with them to develop a visual identity that matched the brand’s essence.

Website Design

Our team took the time to make sure that NoMI’s website is visually pleasing, easy to navigate and fast.
We made sure that each page has a clear call to action and can be found quickly.

Can & Box Design

As a sparkling water company, NoMI required distinctive designs for both its cans and boxes. Our goal was to craft designs that were both unique and visually striking, aiming to stand out in an increasingly crowded market.

Branded Assets

In the realm of brand identity, business stationery holds significant importance. Maintaining a consistent look and feel across all printed materials, handouts, and business cards is instrumental in strengthening brand recognition.

Custom Illustrations

We partnered with an illustrator to produce custom illustrations for NoMI, aiming to distinguish their brand in the marketplace and foster uniqueness. Opting for custom creations is a strategy to ensure the brand captures attention on store shelves.


Photography plays a crucial role in shaping a brand’s identity. In collaboration with NoMI, we curated images that capture the essence of their brand and showcase the delicious uses for their product. These visuals can be effectively utilized across various platforms such as social media and marketing materials.