Visual Identity Questionnaire

This form will gather the information Shamus Design needs for your branding project.

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This field is for validation purposes and should be left unchanged.

Business Name*

Contact Person Name*

First Last

Contact Person Email*

Contact Person Phone*

Brand Identity and Story

Tell us briefly about your business. What products or services do you provide?*

What is the size of your business?*

Why did you start your business, what was the motivator for it?*

What mission statement and core values drive your brand?

If applicable.

In 3 words, how would you characterize your brand's personality?*

Besides personality traits, what are 5 words that capture your brand's essence?*

i.e. excellence, customer service, performance, etc.

What emotional triggers do you want your brand to evoke in potential customers*

i.e. fear and precaution for a security company, "no-worry" organization for event firms, trustworthy contractors for electricians, etc.

If your business was a person, who would it be?

If your business was an object, what would it be?

If your business was an animal, what would it be?

Is there an important person, object, or building for your business?

Target Audience and Market Position

Describe your ideal customer in detail, covering their personality and behavior.*

Where would your brand fit into the customer's daily, weekly, or monthly life?*

What regular struggles does your ideal customer encounter that you solve?*

Can you share 3-4 examples of direct competitor websites?

What's your stance against those competitors? Is your field highly-competitive?

How does the market see your business today?*

What aspect of your image needs to be improved?*

How do you want your image to be seen in 2 years?*

Visual Identity and Design Preferences

Current Logo

Max. file size: 128 MB.

If applicable.

What do you like or dislike about your current logo?

If applicable.

Do you have a tagline or slogan that goes along with your logo?*

What do you want the new logo to accomplish?*

What color palette do you prefer for your brand, and are there any colors to avoid?*

Do you have any specific typography or font styles in mind?*

i.e., serif, sans-serif, mono, script, etc.

How would you describe your brand's visual style?*

i.e. minimalist, sophisticated, playful, technical, etc.

Are there specific design assets like images, fonts, illustrations that you've already produced or want to use?*

Timelines & Communication

Do you have a deadline that needs to be considered?

Who will be the internal decision-makers on this project? Giving feedback and approvals?

How often would you like to meet?

Weekly

Monthly